There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead. Read the full article at MarketingProfs
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https://www.marketingprofs.com/articles/2019/40615/leads-from-search-are-different-how-to-convert-search-leads-by-tailoring-sales-practices
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