Tuesday, April 23, 2019
Monday, April 22, 2019
Friday, April 19, 2019
Thursday, April 18, 2019
How to Perform a Content Audit That Skyrockets Your Organic Traffic
from
https://www.marketingprofs.com/articles/2019/40964/how-to-perform-a-content-audit-that-skyrockets-your-organic-traffic
5 reasons CMOs should care about their commerce architecture
Previously published on LinkedIn
Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being able to experiment and react to new customer insights? Now, this is a whole new challenge. And, frankly marketers haven’t been doing this very long, and currently aren’t doing it very well. It is a whole new area of expertise that has very little to do with marketing, except for that fact that getting it right is fundamental to being able to share the message and the experience with customers.
Five years ago, maybe even two years ago, selecting a platform to build out your online presence was all about the features. Personalization, product management, integration capability, content management, etc were differentiating functions of the top platforms. Today, as those top platforms converge towards an RFP optimized set of commodity tools it may seem that they are all pretty much equal. In so much as they all offer the same backend tools with a different color scheme, and a sleek, responsive frontend, they are all the same. But this isn’t 2012, and with 32% year-over-year growth in ecommerce and an expected 10% of global sales to be online by 2020, the experiment we’ve been running online is transforming from being a small part of the business run by the marketing team, to the central lynchpin in an increasingly connected relationship with the business and the customer. In a world where the CMO is regularly tapped as the “Chief Decision-Maker” when it comes to the ecommerce strategy, it is important to understand that a “get it wrong” moment isn’t a failure for marketing, it is a failure for the entire organization.
2019 has brought about the realization that the most important feature in an ecommerce platform is the architecture. Without evaluating a given business, it is hard to say which architecture makes the most sense for it. Here are the five reasons why architecture should matter to the forward-thinking CMO.
1. Scalable architecture means uptime during peak traffic
This is by far the most important reason why architecture matters. If businesses are doing their job correctly, the day is going to come when their message resonates with their customers, and they come flocking to the business for the experience they can’t live without. When they do, it is going to mean additional load on the business’ commerce site. Whether that’s increased pageviews, additional line items during a BOGO sale or additional people asking Alexa for products after that winning Super Bowl ad, organizations need a site that can meet the demand. If the platform they’re running on can’t scale to meet these unexpected demands, businesses may lose customers before they’ve ever had the chance to really acquire them.
2. Up-to-date inventory data means increased customer trust for BOPIS and online fulfillment
In a store, on a shelf, inventory is easy. The customer walks into the store, they find the shelf where something belongs, if it is there they buy it, if it is gone, they find a store associate who looks to see if it is in the back, and the associate either hands it to the customer, or adds it to the next order and asks the customer to come back in a week to pick it up. Online, inventory is incredibly hard. Is it available, if it is backordered, how soon will the customers have it, can it be shipped to store, can the store fulfill in-house? And if businesses don’t know the answer to these questions their customers go to a competitor who does. And that happens in the flash of a few seconds. Inaccurate inventory can mean lost sales, increased RMA costs and frustrated customers left holding empty shopping bags they thought held the item they wanted. Worse, portraying accurate inventory has its own set of customer frustrations. Slow site load times and perceived lack of selection can send potential sales to competitors who appear to have a better customer experience. Finally, accurate promises for fulfillment have shown to be one of the best ways to acquire and retain customers. Amazon is proof positive that a terrible website experience doesn’t deter customers willing to wade through the chaff in order to get their Instant Pots and essential oils just a little bit faster. Being able to deliver these functions, in a balanced combination that works for the customer, and being able to experiment with which ones work for the organization is key to success on the fulfillment front.
3. Properly executed APIs allow true omnichannel engagement
The practice of commerce is a thousands of years old, with activity dating back to ancient Mesopotamia. Digital commerce in its current incarnation is a few years younger than the world wide web, which was born in 1991. Less than 30 years ago.
Investment in a commerce platform is a decision an organization will live with for the next decade, maybe more. Between 1891 and 1930 humans evolved from the first automobile to normalized commercial air travel. Imagine what digital commerce will look like 10 years from now? Probably looks more like an airplane than the first automobile. APIs will be the key to future-proofing an online strategy. Choosing APIs that allow flexibility of execution is paramount.
4. Well designed application cache means less money spent on CPU cycles and more for customer engagement
Investment without return is a sure fire way to get kicked to the curb at the next quarterly board meeting. Budgets aren’t limitless, and as long as the ecommerce budget comes out of a CMO’s pocket, finding a way to reduce it is a priority. It’s not a stretch to say that the days of an on-premise commerce platform are over. The notion is antiquated, and the top reason why is that SaaS and hosted platforms have a lower overall TCO. However, even under the covers, especially if businesses are paying a PVU style license, efficiency has a direct impact on the cost of the platform. Not only the platform’s cost to operate at peak, but it’s ability to shrink and right size itself when traffic wanes. Even if an organization is paying rev share, or licensing on a per month basis, they’re still getting those hosting costs passed on to them in the form of a markup to “retail” from the platform vendor, so choosing a vendor who cares about efficient ops is in their long-term best interest.
5. Properly separated application design means easier upgrades and faster access to new features
Experience commerce, headless commerce, API commerce… same thing, different name. They all center around separating the backend from the frontend in order to take advantage of best of breed experience platforms. At their core though, they offer some surprising benefits around TCO and agility. In the past, platform upgrades have been monumental undertakings, six months to a year of high touch work that stopped new feature delivery and focused a team on getting to the next version. Separating these tiers, and pushing feature development to a CMS that “widgetizes” the frontend means that upgrading the backend tools doesn’t interrupt the frontend experience. It also means that non-core tools can be added into the mix to offer surround capabilities for personalization, fulfillment, and other short term business initiatives. These things aren’t possible without a purpose build architecture to support modularity.
Looking back at that list it should be crystal clear that before any consideration on how many promotion types a platform supports, and which devices the homepage displays correctly on, businesses should be thinking about how the architecture enables future business success. Architecture matters, now more than ever, and the winners in the online battle are going to be the ones who have a platform that scales to meet demand, costs less to operate, and is flexible and adaptable to the future.
The post 5 reasons CMOs should care about their commerce architecture appeared first on Get Elastic Ecommerce Blog.
from
https://www.getelastic.com/5-reasons-cmos-should-care-about-their-commerce-architecture
Wednesday, April 17, 2019
The Final-Mile and its factors for ecommerce success or failure
Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day . Many of these websites serve market niches – meaning it’s becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers.
Brick-and-mortar stores are fending off competition by recruiting entertaining, empathetic employees. This human touch is great for physical retail, but how can ecommerce sites deliver the knockout punch in their space?
Amazon is winning by focusing on the “final mile” in commerce
Amazon, the third largest retailer in the world, provides a shining example for both established and emerging ecommerce brands. The key is in what they call the “final mile”. This refers to both the physical and virtual distance between them and their customers.
Local Warehouses and the Acquisition of “Whole Foods”
Amazon understands that their customers want their products as quickly as possible. The one thing that physical retailers beat Amazon on is the ability to deliver instant gratification. To combat this, the ecommerce giant has invested heavily in three key areas:
- The creation of their own Uber-style package delivery service in metropolitan areas.
- AI-influenced local warehouses with products likely to be ordered by customers in nearby neighborhoods.
- The acquisition of physical retail spaces, like Whole Foods, to blur the line between ecommerce and physical retail. (They are repurposing some of the warehouse space in their Whole Foods locations to serve as local warehouses as well.)
Delivering a Compelling, Personalized Online Experience
The addition of local warehouses and on-demand package delivery certainly helps them shorten the final mile. However, optimizations in the physical final mile are useless without first ensuring that the order is placed with Amazon’s platform, instead of a competitor.
This is referred to as the “digital final mile”. The key to winning customer loyalty is personalization – and Amazon excels here too.
Serving up product suggestions based on past user history
This might not sound like an earth-shattering idea in ecommerce, but Amazon continues to refine their approach and serve as an industry leader in personalization of the online customer experience.
In fact, Amazon is so ahead of the pack that they have created a machine learning service for AWS subscribers that provides a state-of-the-art personalization engine for their projects. Unimaginatively, it’s called “Amazon Personalize”. The earth-shattering aspect of this is that developers get to leverage what Amazon.com has learned over more than a decade of delivering a personalized online experience.
That amount of knowledge and refinement is nothing to be sneezed at. And based on a few conversations with companies that use AWS, Amazon Personalizewas a deciding factor in choosing AWS over an alternative like Google Cloudor Microsoft Azure.
Leveraging Video Content to Communicate Value in an Engaging Way
Amazon is a platform where virtually anyone can sign-up and sell their products to Amazon’s extensive user base. Sophisticated product marketers realize that their biggest competition comes from within the Amazon platform itself – in the form of other sellers selling the same or similar products.
An entire book could be written on the art of producing compelling product videos. Assuming a seller has created an informative Amazon product listing and engaged a professional team to create a killer product video, the next most important step is uploading the video to Amazon.
It’s a relatively simple process, yet, Amazon limits the types of video files it accepts in order to ensure fast loading on customer devices. I personally recommend using an online video converterto get around the hardware bottlenecks of most computers. The final product needs to be in one of the following formats:
- 3GP
- AAC
- AVI
- FLV
- MOV
- MP4
- MPEG-2
Amazon is dominating ecommerce by transforming the final mile – both physically and virtually. They are blurring the lines between online and physical retail with strategic acquisitions.
To ensure they win customers’ orders, they are continuing to enhance their efforts to personalize the customer experience – including everything from product suggestions to encouraging sellers to leverage compelling product videos.
The post The Final-Mile and its factors for ecommerce success or failure appeared first on Get Elastic Ecommerce Blog.
from
https://www.getelastic.com/the-final-mile-and-its-factors-for-ecommerce-success-or-failure
Tuesday, April 16, 2019
Monday, April 15, 2019
Three Actionable SEO Techniques to Improve Your Website Right Now
from
https://www.marketingprofs.com/articles/2019/40950/three-actionable-seo-techniques-to-improve-your-website-right-now
Friday, April 12, 2019
Thursday, April 11, 2019
Wednesday, April 10, 2019
Social Media Tools: What 50+ Of The Best Marketers Use
Do you need social media tools? If so, which ones are the best for you business. We define social media tools and why you need them. To improve your social media marketing, 50+ marketing experts what their top 3 favorite tools were and why they used them.
The post Social Media Tools: What 50+ Of The Best Marketers Use appeared first on Heidi Cohen.
from
https://heidicohen.com/social-media-tools/
Tuesday, April 9, 2019
Monday, April 8, 2019
Friday, April 5, 2019
Simple 5 Step Blog Post Formula That Will Make You A Pro Now
Want to become a blog post writing machine? Follow this simple 5 step blog post formula. Includes examples and tips to create amazing content.
The post Simple 5 Step Blog Post Formula That Will Make You A Pro Now appeared first on Heidi Cohen.
from
https://heidicohen.com/simple-5-step-blog-post-formula/
Microservices: why less is more
When enterprises began implementing ecommerce platforms back in the early 2000s, the monolith architecture at the time delivered. It was one unified application; the most essential features and functionalities were pre-packaged, and the requirements were easy to meet.
Since then customer and market demands have evolved and become more complex and delivery expectations are now urgent. The monolithic architectures that took on these new features and functionalities have become slower. Posing a major dilemma, as speed and flexibility are competitive differentiators for enterprises. And, with the business driver behind this being customer and experience-led commerce, organizations are now seeking more flexible software infrastructures – like microservices – so that they can iterate faster.
Unlike monolith architectures, microservices are small services that are individually developed and deployed. Communicating via APIs, microservices reduce software complexity, scale vertically, and increase flexibility, speed and resiliency.
This turn toward microservices is enabling enterprise agility. Customer demands can be met in days versus weeks or months, which ultimately better positions enterprises against competitors, Amazon and upstarts.
Microservices architectures benefits
Faster go-to-market
Instead of waiting for the entire platform to be ready for implementation, microservices architectures enable the fastest-go-to-market time, as businesses can launch core components in sequence versus all at once. This not only makes for quick implementations, but it also allows businesses to upgrade individual features and functionalities à la carte.
Better and clearer code
Monolith platforms operate on a tightly coupled frontend and backend. Any personalization or customization request involves editing the database, code, and front-end platform, which is extremely time-intensive. Moreover, developers must be mindful that customization changes do not infringe on future upgrades.
With microservices, development experiments are not dependent on modifications to both the frontend and backend code, and therefore less risky. This gives developers more experimental freedom to try new development methodologies and easily conduct A/B testing.
For example, perhaps a developer would like to implement a Progressive Web App (PWA). PWAs are not a new framework, but a set of practices that delivers a mobile app-like experience to users via the web; essentially users can install an application from a browser, to their phone, which will work offline just like an app. This type of experiment can be easily run and tested via microservices architecture since the backend is not required.
Pay for what is actually used and use what is actually needed
Because microservices are a componentized architecture, businesses can select and customize the features and functionalities that they truly require from their commerce platform. Moreover, microservices offer the option to either use the platform’s entire set of features or deploy individual services, one at a time.
Instead of implementing a feature-rich platform that won’t fully be utilized, microservices architectures offer the flexibility to purchase, implement and use the functionalities and features you truly need. This makes for significant cost-savings and quicker time to market with implementation and updates.
Continuous innovation is expedited
Market demands are constantly changing, and it’s not enough for the technology to be capable – it must be available immediately.
One way for businesses to stay ahead is by adopting a continuous innovation delivery model. Essentially, this method of development delivers an MVP quickly, based on crucial customer needs. From there, the business continuously iterates and improves upon the MVP leveraging user behavior insights and prioritizing market demands. This is one of the most efficient delivery methodologies.
Pairing this type of delivery with a microservices architecture enables quick innovation. Because microservices allows a business to address individual components of the commerce platform at any time, innovation happens at a more rapid pace as microservices fuel flexibility.
Previously published on Zaelab.com
The post Microservices: why less is more appeared first on Get Elastic Ecommerce Blog.
from
https://www.getelastic.com/microservices-why-less-is-more
Thursday, April 4, 2019
10 Recurring SEO Health Checks You Need to Be Doing
from
https://www.marketingprofs.com/articles/2019/40877/10-recurring-seo-health-checks-you-need-to-be-doing
4 steps to create a unified ecommerce strategy
This post originally appeared on CMSwire.com
Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of challenges.
Ensuring consistent messaging across many channels is one thing, but doing so while dynamically pricing, generating contextual bundles and creating promotions personalized to a segment of one is quite another.
Content management systems have gone a long way toward ensuring messaging consistency, but unifying the customer experience across touchpoint silos is proving more difficult.
If your marketing remains highly siloed, here are four tips you can do right now to break down barriers and keep your current systems:
1. Find Where the Problem Starts
Inconsistent customer experiences usually starts with fractured transaction systems based on channel.
Point-of-sale systems in store are not linked to online catalogs or carts, nor connected to a customer profile. Mobile apps don’t always aggregate information for use in the back office. Pricing, billing and fulfillment systems are duplicated for different channels or sometimes they are duplicated to serve different geographies, even though the business has the aspiration to deliver consistent brand experiences on an international scale.
Multiple channels and continuously evolving touchpoints have made CRM systems very hard to keep up to date, if they haven’t become irrelevant.
From the customer’s perspective, your brand is what they interact with, not your “app” or your “email campaigns,” not your “stores” or a national “business unit.” They build trust in your brand through consistently high-quality interactions no matter what form they take. Moreover, they expect you to interact with them that way too.
By analyzing data about customer purchases in the past, you can incorporate new offers based on actual individual preferences — as opposed to just personas — into marketing programs. But before any of that can happen, customer-facing systems need to connect.
2. Define What a Unified Cross-Channel Journey Looks Like to Your Customers
One of the reasons companies haven’t unified the customer journey is because they are too caught up dealing with the mechanics of solving today’s problems, rather than reflecting on what can set them apart from the competition in the long term, and enabling a vision that is conceived from the customer’s perspective.
Here’s an illustration of how, from an individual’s point of view, a unified experience might look:
An international grocery chain has brick and mortar stores, a mobile app, a website and social media presence on all the major sites. Hypothetical customer “Devi” has downloaded and activated the mobile app, tying her account to PayPal.
When she goes to the store to make purchases, she uses the app on her smartphone to pay through a1 bar code scanner. The app records her purchases, creates a shopping list and keeps track of reward points. Once a certain point level is reached, the app lets her know and allows her to use the points, or store them for later.
On her laptop, after signing into her account, Devi can add money to the wallet, or change payment methods, check out her points status and update her shopping list. The shopping list is ‘intelligent’ and knows approximately how often Devi purchases certain items.
This allows the mobile app to send Devi reminders to buy pods for her coffee machine and soda water. It also means marketing can send custom, automated offers to Devi. She does not need to make use of these offers in any physical way. Discounts are automatically applied based on her offers and her individual purchasing power.
Devi can also set her shopping list to auto-fill as well. In this case, Devi will automatically receive items she has identified for weekly delivery.
While traveling, Devi can access the free Wi-Fi at the grocery chain’s retail locations by signing into her account. As she signs in, she is presented with her points total and she can pay with her phone in the local currency.
The customer experience is so compelling and so personalized that Devi stops shopping at other stores altogether. It’s as if the company knows what she needs before she does.
3. Consider Integration to Tame the Moving Parts
Let’s take a look at all the parts behind the scenes which interact to produce Devi’s amazing customer experience.
Devi’s personal account with the grocer is paramount. Her shopping list, payment method, preferences and settings are all located here and should tie up to the CRM system. The mobile app is also key since, when she uses the app, it automatically ties to her account and gives her the ability to pay with a touch and auto-build her shopping list.
Her profile informs dynamic pricing and product bundling driven by rules-based merchandising software. Barcode scanners in-store or in-warehouse have to be linked to product catalog and inventory software. The grocer’s website must allow Devi to log in to access her profile. Free in store Wi-Fi allows the grocer to track Devi’s path through the aisles and marketers can push location-based ads to her cell phone.
There are potentially eight different technologies involved here.
- Mobile app
- Commerce platform
- Barcode readers
- Personalization engine
- Website
- CRM system
- Content management system
- Wi-Fi Beacons
No single company offers all of these components today. Analysts in general agree that conglomerates attempting to have a footprint in all the technologies involved inevitably offer sub par products to handle at least some aspects of the experience.
Customer experience and commerce systems that satisfy, and sometimes even redefine consumer expectations, will be multi-vendor, based on best of breed solutions. You may use some of these technologies, or none of them in your current systems. In either case, the important thing to think about is how to integrate all the moving parts to orchestrate an extraordinary customer experience.
4. Underpin the Cross-Channel Journey with a Flexible, API-Based Platform
No company can be expected to rip and replace their commerce systems overnight. Partnering companies have teams of integration specialists who can be brought to bear, but the templated and monolithic solutions on the market are hard to extend, and create technical debt in that they demand for these resources to be spent in hardwired integrations as opposed to designing and delivering compelling experiences.
Adopting a flexible API-based commerce platform to unite a variety of existing and future systems — point of sale, ordering, fulfillment, call centers, CRM on the backend and content management and experience solutions on any device on the front end — enables both brands and integrators to accelerate and future-proof rich, cutting edge customer journeys designed with a customer first point of view.
An API approach allows businesses to maintain current practices and foundational technologies while opening the door to innovation. From a personalization point of view, it can facilitate a single view of a customer with information collected from more than one source.
Front-end experience management systems can present campaigns based on accurate personal history. API-based integration frees marketers from patchwork solutions relying on convoluted direct integrations and customizations. This works both ways because organizations can also capitalize rapidly on new customer touchpoints and geographic opportunities as they arise.
The post 4 steps to create a unified ecommerce strategy appeared first on Get Elastic Ecommerce Blog.
from
https://www.getelastic.com/4-steps-to-create-a-unified-strategy
Wednesday, April 3, 2019
Tuesday, April 2, 2019
Bundling matters: why telecom companies seek an API-based commerce solution
In September 2017, T-Mobile announced that it would include a free Netflix subscription for family plan members. “While on the surface this might seem to be just a promotion, it highlights how T-Mobile can layer on additional services into a bundle that customers actually want,” said BTIG research analyst Walter Piecyk.
Since 2013, T-Mobile has used bundling and pricing to attract more new subscribers than all of its rivals combined. Customers were drawn by the promise of simple, unlimited plans and then delighted by special offers. In May 2017, they gave a buy-one-get-one-free on Samsung Galaxy S8 if you activated another line. This past November, they offered a $300 discount off the iPhone X.
Bundling builds customer loyalty
Bundling rewards customers for their purchases and makes them feel like they are getting a deal. It can also reduce customer churn. The paper “The Dynamic Effects of Triple Play Bundling in Telecommunications” (Time Warner Research Program on Digital Communications) says that for telecoms and other industries that sell recurring services, bundling can help create the irresistible combination of savings and convenience. They only need to pay one bill to take care of many needs – and the ultimate benefit is that they sign up now and don’t have to worry about it again. Any tempting price offer from the competition is weighed against the hassle of leaving.
Bundling creates irresistible offers
T-Mobile promotions and other types of product bundles—run on powerful commerce engines that configure offerings depending on a customer profile. Is it a valued customer who wants to upgrade? Is it an anonymous shopper responding to a Facebook ad or a partner website? Certain actions – coupon codes, special modes of payment, hitting a maximum price – can slash prices even further. Special bundle pages can even calculate savings, hooking in a casual browser into buying far more than she originally intended.
Bundled or tangled in technology?
Unfortunately, many of the largest communications companies that attempt to offer bundles across business lines hit a technical tangle. They’re stuck with multiple legacy business support systems (BSS) and operation support systems (OSS) to support multiple lines of business. These systems have been designed to support traditional services, contain a lot of customizations and are extremely complex. This leads to long time-to-market for new digital products and services (Applications, content, M2M/IoT), makes bundling extremely difficult and dynamic pricing virtually impossible. Siloed systems also make it harder to deliver consistent customer experience across existing and emerging touchpoints.
Customers feel the confusion, too. Because back-end systems aren’t integrated, neither are customer profiles. They get a disjointed experience that fails to recognize their purchase expectations, reward their loyalty, or provide offers in the context of their purchasing intent. If companies can’t offer them bundling or the kind of personalization they expect, nothing will stop them from going to one that can.
Unbundle opportunities with API-based commerce
In a typically fragmented telecom technology environment, the ability to assemble information from siloed systems is crucial.
Accelerated time-to-market
API-based, headless commerce solutions can help telecommunications companies break down the silos. It creates an abstraction layer on top of legacy BSS/OSS systems to provide consistent unified customer experience across all touchpoints and business lines. This allows businesses to make any necessary changes without making changes to existing legacy systems which helps to accelerate time-to-market.
Flexible bundle offerings
Modern commerce systems support traditional and digital services including third party services. This enables business to openly combine products and services into static and dynamic product bundles. This allows to create added value for the customers and drive ARPU growth while creating superior customer experience.
Omnichannel journeys
Unified headless commerce solution allows business to sell bundled products and services across broad omnichannel ecosystem of traditional and digital channels. This allows to create unified view on customer interactions across touchpoints to provide consistent customer experience as well as to maintain continuous omnichannel journeys. Well-defined APIs enable quick onboarding of new touchpoints including connected-devices, chat-bots, AR/VR and changes to existing ones.
The clear winners, of course, are telecom customers.
API solutions pave the way for them to get exactly what they need at the moment they need it and be recognized as individuals and rewarded for their loyalty. Their journey may change and become even more complex as new technology and touchpoints emerge, but the system will always be able to adapt. Marketers will be able to create not just bundles, but a dynamic and loyalty-building customer experience.
The post Bundling matters: why telecom companies seek an API-based commerce solution appeared first on Get Elastic Ecommerce Blog.
from
https://www.getelastic.com/bundling-matters-why-telecom-companies-seek-an-api-based-commerce-solution
Monday, April 1, 2019
Ecommerce best practices [infographic]
There’s no mistaking what a major force ecommerce is in the business world today. Consumers and businesses alike appreciate the technology that allows them to find the products and services they need virtually anywhere and at any time. However, that convenience can be a double-edged sword. Although customers love how quick and convenient it is to shop and buy online, it also means they won’t have the patience to put up with a site that doesn’t perform to their expectations.
Any business that uses a web portal to interact with its customers needs to make sure its site is firing on all cylinders. This means not only having a website that looks appealing to shoppers, but one that also features a lot of optimization under the hood.
Making sure it works quickly, is simple to navigate and will protect users’ sensitive data is crucial. Today’s shoppers don’t want to waste their time being frustrated or confused. They certainly don’t want to put their faith in a company that doesn’t do all it can to protect their money.
For tips in the ecommerce world, check out this infographic from Steadfast.
The post Ecommerce best practices [infographic] appeared first on Get Elastic Ecommerce Blog.
from
https://www.getelastic.com/ecommerce-best-practices