Tons of Traffic, but Few Conversions? Three Ideas for Repurposing Blog Traffic

Traffic to your site is a great thing, right? But what if visitors to your search engine optimized content aren't converting to leads or newsletter signups or however else you've defined conversion? Check out these three ideas for what to do. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2018/34721/tons-of-traffic-but-few-conversions-three-ideas-for-repurposing-blog-traffic

LinkedIn Unlocked – Book Interview

LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads.

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https://heidicohen.com/books/linkedin-unlocked/

5 Small Business Branding Guidelines = Big Opportunity

Here are 5 small business branding guidelines help make your firm look bigger than it is as well as 3 reasons to use small business branding.

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A Step-by-Step Guide for Using Excel to Disavow Poor-Quality Referring Domains and Boost Your Search Rank

Backlinks to your site are usually helpful—until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible tools. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2018/34705/a-step-by-step-guide-for-using-excel-to-disavow-poor-quality-referring-domains-and-boost-your-search-rank

Lost and Founder – Book Interview

In Lost and Founder, Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. His hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies,

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https://heidicohen.com/books/lost-and-founder/

Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Do you recycle content marketing as part of your on-going content marketing strategy and processes? Here are 100+ ways to reuse, repurpose and repromote your existing content marketing to improve content lifetime value and effectiveness. Includes examples.

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Don’t Tax Your Brain: 101 Free Blog Post Title Ideas

Feeling taxed when you need blogging or content inspiration? Use these 101 Free Blog Post Title Ideas inspired by Tax Day to get your creative juices flowing. Includes related title suggestions.

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How to Rank at the Top of Google Search Results (Even If You're Not No. 1)

Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions on how to claim your spot at the top of SERPs. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2018/33925/how-to-rank-at-the-top-of-google-search-results-even-if-youre-not-no-1

The Storytelling Edge – Book Interview

Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.

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https://heidicohen.com/books/the-storytelling-edge/

Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted

Whether or not you're a blogger suffering from triskaidekaphobia, here's help to improve your blog's ability support your business and marketing with 13 bloggoing beliefs busted. Includes actionable blogging tips to improve your blog.

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https://heidicohen.com/blogging-tips-to-avoid-triskaidekaphobia/

Google Search Trends: How Results Pages Are Evolving

Most Google initial search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to research from Searchmetrics. Read the full article at MarketingProfs

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https://www.marketingprofs.com/charts/2018/33891/google-search-trends-how-results-pages-are-evolving

Enhanced Existing Content Marketing: How To Keep Your Content Healthy

Known as reused content, repurposed content and/or recycled content, this Enhanced Existing Content Marketing Primer defines the term and offers a 5 step process to maximize content marketing ROI.

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The GDPR: Its Impact on Brands and Benefits to Consumers

Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data. Depending on the consumer’s location, these practices have remained largely unregulated – until now.

Starting May 25th, all businesses that engage with European citizens must adhere to new data privacy practices in Europe. The General Data Protection Regulation (GDPR) will replace the European Union’s previous data directive governing consumer data collection, storage, and usage, and aims to give consumers more protection and greater control over their personal data. One misconception about the GDPR is that it only impacts the 28 European Union countries. The regulation’s reach extends not only to European countries but also to countries outside the EU hoping to transact with European consumers.

Consumers will have more confidence in the privacy of their data. Brands must provide additional safeguards and processes to protect their consumers.

So, what’s the big deal?

Under the GDPR, potentially crippling fines – up to €20 million or 4% of global revenues, depending on what’s greater – will be levied against businesses that fail to comply with the new law. While all companies are vulnerable, those with poor data-protection practices or those that incur data breaches due to their own negligence are particularly exposed.

The GDPR will have sweeping implications around the world, and Europe isn’t the only geography bolstering data protection laws. Canada and Australia are in the process of revamping their privacy rules, too, with other countries following suit. More than two-thirds of US companies believe the new laws will force them to rethink their strategies in Europe – and 85% expect European companies will be better equipped to address the regulations and, as a result, will wield a competitive advantage.

A consumer bill of rights

Think of the GDPR as a kind of consumer bill of rights governing data use. Under it, consumers have a variety of rights:

• They must be able to access their personal data, know what is being collected and used by companies, and why.
• Consumers “own” their information. Data accumulated on a consumer cannot be sold to third parties.
• Companies must protect an individual’s IP address or cookie data with the same rigor as a name, address, and Social Security number.
• Consumers have the right to request that their data be transferred to another business.
• They may demand that any personal data be erased at any time from companies and third-parties.
• Companies must create new systems that put privacy first – not as an afterthought. Companies will be allowed to collect, store, and process information only if it is verifiable necessary.
• Mandatory data breach notifications must be sent to individuals within 72 hours, including any event that risks the rights and freedoms of individuals.

As the GDPR creates inescapable global implications, most companies around the world are reworking their privacy policies and implementing consent practices. According to a PwC survey, 77% of U.S., companies plan to allocate $1 million or more on readiness and compliance efforts – with 68% saying they will invest between $1 million and $10 million and 9% expecting to spend over $10 million on GDPR compliance.

With draconian fines a real possibility, this investment looks almost economical. And, keep in mind, fines are only part of the potential damage done by failure to comply. Loss of consumer trust and loyalty can be even more devastating even for companies that do not need to be GDPR compliant. According to a survey by OnePoll, “86.55 percent of 2,000 respondents stated that they were “not at all likely” or “not very likely” to do business with an organization that had suffered a data breach involving credit or debit card details.”

With the May deadline looming, the GDPR will soon affect many global businesses. Even if a company doesn’t engage directly with European citizens, data protection reforms are on the rise in many countries.

More information about the requirements and the impact of GDPR can be found by visiting EUGDPR.org. There’s videos, links to articles, FAQs, and more. Get to know your data – what’s being collected, how it’s being used, where it’s retained. In the case of the GDPR, ignorance is anything but bliss.

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Elastic Path has developed business user-friendly tools that enable you to configure, manage and enforce your data policies. To learn how we can help, visit Putting you on the Path: Data Privacy, the GDPR, and Elastic Path

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Overcoming PPC Hurdles: Low Search Volume

Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2018/33861/overcoming-ppc-hurdles-low-search-volume

When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank

Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2018/33851/when-great-content-isnt-enough-remember-technical-seo-if-you-want-your-content-to-rank

Search Overtakes Social as Top Traffic Driver to Websites

Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic. Read the full article at MarketingProfs

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https://www.marketingprofs.com/charts/2018/33841/search-overtakes-social-as-top-traffic-driver-to-websites

21 Tips to Reduce Blog Risk: Don’t Put All of Your Eggs in One Basket

Take a blogging cue from the saying “Don’t put all of your eggs in one basket,” which means to reduce your risk by offering a variety of content options and expanding your potential blog audience. Here are twenty-one ways to reduce blog risk, broken into five categories.

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https://heidicohen.com/reduce-blog-risk/