Tuesday, May 29, 2018

Saturday, May 26, 2018

Activate Your Agile Career – Book Interview

Whether you work in a corporation or are an entrepreneur with your own business, your job is subject to change. In Activate Your Agile Career, Marti Konstant presents an agile approach to career development and gives you the tools to navigate the work terrain in a flexible manner will enhance the lives of individuals and employers.

The post Activate Your Agile Career – Book Interview appeared first on Heidi Cohen.



from
https://heidicohen.com/books/activate-your-agile-career/

Wednesday, May 23, 2018

Friday, May 18, 2018

Content Marketing Fairytale Framework: What Royal Weddings Can Teach You

content marketing fairytale framework

Does your content marketing yield happily ever after results? If not, use this content marketing fairytale framework to instill your content with audience-attracting structure. Includes research, story frameworks and content marketing tactics. Make business storytelling easy!

The post Content Marketing Fairytale Framework: What Royal Weddings Can Teach You appeared first on Heidi Cohen.



from
https://heidicohen.com/content-marketing-fairytale-framework/

Thursday, May 17, 2018

Local Search: How It's Evolved and How You Can Improve Your Rankings [Infographic]

Maintaining high rankings in local search results can be very profitable for a business, but staying up-to-date on local search best-practices is not always easy. This infographic explains how you can make local search work for your business. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2018/34774/local-search-how-its-evolved-and-how-you-can-improve-your-rankings-infographic

Tuesday, May 15, 2018

Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research]

Flat Social Media Usage Research

Is marketing ready for flat social media usage? Social media research shows the free lunch is over. Understand how social media marketing matured. Use these 10 social media marketing tactics to adapt your business to the new normal.

The post Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research] appeared first on Heidi Cohen.



from
https://heidicohen.com/flat-social-media-usage-research/

Monday, May 14, 2018

Five Ways to Use Social for SEO and Vice Versa

Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2018/34767/five-ways-to-use-social-for-seo-and-vice-versa

Sunday, May 13, 2018

10 Content Marketing Lessons From Mom: How You Can Be A Better Content Marketer

10 Content Marketing Lessons From Mom

Did you know that your mother could help improve your content marketing? Here are 10 Content Marketing Lessons From Mom including Actionable Content Marketing Lessons that will make you a better marketer. Not only on Mother's Day but every day of the year.

The post 10 Content Marketing Lessons From Mom: How You Can Be A Better Content Marketer appeared first on Heidi Cohen.



from
https://heidicohen.com/content-marketing-lessons-from-mom/

Saturday, May 12, 2018

Brand Now – Book Interview

Brand Now uncovers the new rules of branding in our complex and chaotic digital world. Westergaard’s latest book explains how to build brands that resonate both online and off; to break through the noise and win hearts and minds.

The post Brand Now – Book Interview appeared first on Heidi Cohen.



from
https://heidicohen.com/books/brand-now/

Thursday, May 3, 2018

Google AdWords Benchmarks by Industry [Infographic]

How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates? Read the full article at MarketingProfs

from
https://www.marketingprofs.com/charts/2018/34728/google-adwords-benchmarks-by-industry-infographic

60 Tactics To Overcome A Bad Small Business Location

bad-small-business-location

Is a bad small business location hurting your business? Use these tactics to overcome a bad physical location cost-effectively to build your traffic, customer base and profits.

The post 60 Tactics To Overcome A Bad Small Business Location appeared first on Heidi Cohen.



from
https://heidicohen.com/bad-small-business-location/