The 20 Most Visible Sites on Google Search Results

Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears most visibly in the organic results, according to recent research from Searchmetrics. Read the full article at MarketingProfs

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Interactive Content Basics Every Content Marketer Needs

Does your quality content yield maximum conversions? Apply these interactive content basics to your content strategy to improve your results.

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The 3Ps of the Future of Search [Infographic]

Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more AI, making the experience more personal, pervasive, and predictive. Read the full article at MarketingProfs

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Seven SEO Trends to Keep Up With in 2017 [Infographic]

Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the SEO world this year. Read the full article at MarketingProfs

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20 Types of Conference Blog Post Content You Can Use

Need fresh blog post ideas? Use conference blog post content to extend your editorial calendar. 20 content types with tips & examples to help you.

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Don’t Tax Yourself – 99 Free Blog Titles

Ever feel taxed when you need blogging inspiration? Here are 99 Free Blog Titles inspired by Tax Day. They'll get your creative juices flowing.

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11 Actionable Blogging Tips to Make Content Findable

Do you make blog content findable? Do readers think your posts are an Easter egg hunt for information? Here are 11 Actionable Blogging Tips to improve your blog content findability

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The 10 Plagues of Social Media

There's no reaction time for a social media plague. You must be prepared to act quickly to mitigate issues at a moment's notice. Is your firm ready?

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Eye-Tracking Study: How Consumers View Google Search Results for Hotels

The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper. Read the full article at MarketingProfs

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Eight Simple SEO Mistakes Killing Your Content Marketing

Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make. Read the full article at MarketingProfs

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E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]

The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements. Read the full article at MarketingProfs

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Winning at Social Customer Care – Book Interview

Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.
Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called “8 Steps to Winning at Social Customer Care.”
Gingiss gives you an invaluable glimpse at how top brands are “winning” at customer service in social media, and provides the tools for you to do the same at your company.

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