Social Media Goals You Need To Win: How To Create A One Page Social Media Strategy

89% of marketers use social media but 51% don’t have a social media strategy in place. Further, 19% of marketers don’t know if their social media activity is effective. Surprised? I’m not. Without a map and a destination, anywhere you arrive is good enough. Instead get your social media use on track for success this year by creating a strategy aligned with your business and marketing objectives. As marketers in today’s always-on, content saturated landscape, we must rethink our approach to social media. Where should we start? By admitting that social media is media. As such, social media isn’t a marketing strategy on its own. Rather a social media strategy provides critical GPS for achieving your marketing goals. Based on your organization’s mission statement, your social media strategy guides your organization’s use of social media by focusing on core activities. … Continue reading

The post Social Media Goals You Need To Win: How To Create A One Page Social Media Strategy appeared first on Heidi Cohen.

from
https://heidicohen.com/social-media-goals/