With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead. Read the full article at MarketingProfs
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http://www.marketingprofs.com/articles/2016/30795/four-ppc-tips-to-capture-consumer-cheer-and-cash-this-holiday-season
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