31 Blog Tricks Every Blogger Can Use

Want to improve your blog results? Here are 31 blog tricks to get rid of your blog's ghost and yield measurable results.

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5 MarketingProfs B2B Forum Tactics You Can Use

Follow these 5 MarketingProfs B2B Forum Tactics to improve your business (even if you didn't attend the conference)! Put these B2B tactics to work.

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Maximize B2B Blog Results: 10 Tactics You Need

Maximize B2B Blog Results. Use these 10 blogging tactics with charts and examples from top content marketing experts.

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The 20 Most Popular Halloween Costumes by Paid Search Spend

Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo. Read the full article at MarketingProfs

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How Google Search Has Changed in 2016 [Infographic]

Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics. Read the full article at MarketingProfs

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Six Steps to Creating a Successful Infographic for Your Business [Infographic]

Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started. Read the full article at MarketingProfs

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2017 B2B Content Marketing Research Analyzed

Want B2B Content Marketing success? 3 Content Marketing Institute/MarketingProfs's 2017 B2B Content Marketing Research findings. (Charts & examples)

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Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]

Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas. Read the full article at MarketingProfs

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2016 Content Marketing World Take-aways

Want the inside scoop on Content Marketing World? Here are 23 Content Marketing World Take-aways from attendees, speakers and exhibitors.

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Four PPC Tips to Capture Consumer Cheer (and Cash) This Holiday Season

With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead. Read the full article at MarketingProfs

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The Most Effective PPC Channels

Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing. Read the full article at MarketingProfs

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Top Business Books For Marketers

Marketing experts share their top business books for marketers as well as the reasons why you should read them.

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The Content Revolution – Book Interview

Heidi Cohen Interviews Mark Masters New book: The Content Revolution Q: What’s your best piece of advice for readers looking to improve their marketing? You have to go deep. You have to read wider (not just within marketing but human behavior). You have to look at the world and be relentlessly curious. The areas that we are looking to build a reputation within, we have to discover and interpret a different story to the rest of the marketplace. Whether it’s SEO, writing or social, people have to show a depth of understanding in order to differentiate. If you can provide fact, experience and opinion within your particular field, and do it with depth, you can redefine a category. According to a BuzzSumo/Moz report from over 1 million articles, 85% of content published in less that 1,000 words. Long form and longer thinking … Continue reading

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