Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll. Read the full article at MarketingProfs

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https://www.marketingprofs.com/charts/2018/39734/holiday-marketing-in-october-why-ad-campaigns-should-start-early-infographic

Conferences: Live Event Content Marketing You Need To Boost Results

Want improve content marketing results? Then check out this live event content marketing case study based on Content Marketing World.

The post Conferences: Live Event Content Marketing You Need To Boost Results appeared first on Heidi Cohen.

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https://heidicohen.com/conferences-live-event-content-marketing/

Tips to Optimize Your Results for Voice Search [Infographic]

Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I'll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how. Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2018/39667/tips-to-optimize-your-results-for-voice-search-infographic

Google Ads Mobile Benchmarks for 18 Industries [Infographic]

What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries? Read the full article at MarketingProfs

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https://www.marketingprofs.com/charts/2018/39710/google-ads-mobile-benchmarks-for-18-industries-infographic

30 Top Content Marketing Experts That Will Make You Smarter

Here are 30 Top Content Marketing Experts in a hand-curated list. Connect with these influencers if you're at Content Marketing World this week. Follow them on Social Media.

The post 30 Top Content Marketing Experts That Will Make You Smarter appeared first on Heidi Cohen.

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https://heidicohen.com/top-content-marketing-experts/

72 Stats to Help You Plan Your SEO Strategy [Infographic]

SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info—and more—into one place. Check it out to see how you might improve your search rankings. Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2018/39666/72-stats-to-help-you-plan-your-seo-strategy-infographic

Eight Ways to Reduce Search Ad CPA and Boost Conversions

Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2018/39700/eight-ways-to-reduce-search-ad-cpa-and-boost-conversions