How to Improve Your Marketing ROI With Google AdWords [Infographic]

Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32309/how-to-improve-your-marketing-roi-with-google-adwords-infographic

What I Did on My Vacation – 99 Free Summer Blog Titles

Need to fill your summer editorial calendar for your content marketing or blog? Here are 99 FREE summer blog titles. You can use them for content marketing!

The post What I Did on My Vacation – 99 Free Summer Blog Titles appeared first on Heidi Cohen.

from
http://heidicohen.com/99-free-summer-blog-titles/#utm_source=feed&utm_medium=feed&utm_campaign=feed

Content: The Atomic Particle of Marketing – Book Interview

Content, in all its forms, is the single most critical element of any marketing campaign. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands.

The post Content: The Atomic Particle of Marketing – Book Interview appeared first on Heidi Cohen.

from
http://heidicohen.com/books/content-the-atomic-particle-of-marketing/#utm_source=feed&utm_medium=feed&utm_campaign=feed

#SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This Week

Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32329/socialskim-google-aggregates-job-listings-snapchats-location-sharing-10-stories-this-week

Use Interconnected Content To Maximize Content Marketing Results

Extend your content marketing reach with interconnected content. It's the on-ramp to help readers find related information on your owned media.

The post Use Interconnected Content To Maximize Content Marketing Results appeared first on Heidi Cohen.

from
http://heidicohen.com/interconnected-content/#utm_source=feed&utm_medium=feed&utm_campaign=feed

SEO Trends for 2017: How 12 Factors Impact Google Rankings

The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/charts/2017/32297/seo-trends-for-2017-how-12-factors-impact-google-rankings

Psyched Up – Book Interview

In Psyched Up, journalist Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice and enviable track records, will ultimately be judged on their ability to deliver a solid performance when it’s their turn to shine.
McGinn reveals why trying to calm your backstage jitters can be worse for your performance than channeling it into excitement; how meaningless rituals can do more to prepare you in the final moments than last-minute rehearsal; and how a prescription from your doctor could help you unleash your best skills.
McGinn separates the facts from the old wives’ tales and shares new, research driven strategies for activating your talent, optimizing your emotions, and getting psyched up to take the spotlight.

The post Psyched Up – Book Interview appeared first on Heidi Cohen.

from
http://heidicohen.com/books/psyched-up/#utm_source=feed&utm_medium=feed&utm_campaign=feed

How Your Small Business Social Media Can Compete

Want your small business social media to be competitive? Use these 2017 research findings to guide your social media marketing to yield profitable results

The post How Your Small Business Social Media Can Compete appeared first on Heidi Cohen.

from
http://heidicohen.com/small-business-social-media-research/#utm_source=feed&utm_medium=feed&utm_campaign=feed

LSI Keywords for SEO: What You Need to Know

As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32260/lsi-keywords-for-seo-what-you-need-to-know

Gated Content VS Ungated Content

To gate or not to gate is your content marketing question. If that's what's troubling you then this is your gated content how-to guide.

The post Gated Content VS Ungated Content appeared first on Heidi Cohen.

from
http://heidicohen.com/gated-content-vs-ungated-content/#utm_source=feed&utm_medium=feed&utm_campaign=feed

Google Algorithm Updates: What You Need to Know About Fred [Infographic]

Earlier this year, Google released a search algorithm update that has since been dubbed "Fred." And though the name is straightforward, what it means for marketers is not. Here's an infographic with the lowdown. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32169/google-algorithm-updates-what-you-need-to-know-about-fred-infographic

Travel-Related Google Search Trends [Infographic]

Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/charts/2017/32177/travel-related-google-search-trends-infographic