Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)

This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond. Read the full article at MarketingProfs

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Crowd Pleaser Content Defined

Looking to attract long-term value in terms of visitors, social shares and backlinks? Then add crowd pleaser content to your mix with this guide.

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The Road to Recognition – Book Interview

Your brand's name is your name. You need to take ownership of it and earn recognition as an expert in your field.
The Road to Recognition is an A to Z guide to personal branding packed with actionable advice and insights from dozens of top content marketing professionals.

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How 2017 Marketing Can Drive More Profitable Sales [Research]

Want to increase your sales? Who doesn't? This 2017 marketing research (Hubspot) and analysis provides insights to get your marketing plans on track.

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Google Search Algorithm Updates to Keep in Mind in 2017 (Article 1 of 2)

Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here's some help. Read the full article at MarketingProfs

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How to Use Google AdWords: 11 Steps to Success [Infographic]

Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential. Read the full article at MarketingProfs

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#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... Read the full article at MarketingProfs

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Location And Branding: Customer Experience At Its Best

Maximizing your location and brand to drive customer experience and increase sales? 5 location and branding attributes to assess with tips.

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How To Create Must-Read Recurring Content Columns

Need to attract and build reader expectations? Add newspaper inspired columns. 5 recurring content column types and examples.

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5 Customer Experience Lessons From Your Mother

Customer experience is every interaction with your buyer over time. Improve it with customer experience lessons from mom not more money.

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5 Basic Content Types Customers Need

Want to attract and support prospects before you know they're in-market? Use Customer FAQ Content. Include the 5 Basic Content Types Your Customers Actively Seek.

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Online Reputation Manager Reveals Key ORM Process Details

Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences. Read the full article at MarketingProfs

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Google Paid Search Trends: 1Q17

The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent research from iProspect. Read the full article at MarketingProfs

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Cinco De Mayo: Should Your Business Be Celebrating?

Need to spice up your marketing plans and promotions? Get the lowdown on 5 Holiday Celebration Marketing types to increase sales.

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Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance

In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions. Read the full article at MarketingProfs

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Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?

Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere. Read the full article at MarketingProfs

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Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

Want to improve your marketing results? Tap into micro-influencer marketing to drive engagement & conversions at a lower cost.

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