You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal

Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize. Read the full article at MarketingProfs

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Audio Content Marketing: 5 Actionable Tips

Audio content marketing enhances your B2B or B2C brand in 3 key ways. To add audio content to your content marketing, here are 5 tips.

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Five Bold Predictions About the Future of SEO and Social Media Marketing

Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. Read the full article at MarketingProfs

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Google Just Got Rid of AdWords Converted Clicks. Now What?

Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do. Read the full article at MarketingProfs

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Conference Content: Before, During and After

Have you included conference content in your content marketing editorial plans? 3 steps to a conference content plan. With 3 content types & 10 examples.

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Four Steps to Lowering Your PPC Costs

You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids? Read the full article at MarketingProfs

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Intelligent Content – Book Interview

Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. It comes with case studies and all the reference information you could ask for to make the case for intelligent content with your management.

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Conference In-Person Event Content: 3 Points of View

Conference in-person event content builds your audience and community. Content Marketing World is an example of how to tap into conference content.

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Top Marketing Books: Educate Yourself!

Want to get a marketing education? Read the top marketing books. 45 experts share their favorites & why every marketer should read them.

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Authority Content – Book Interview

Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you.
Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.

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Content Marketer’s Guide To Attending Conferences

Conferences are a content bonanza if you have the know how. Here are 15+ tips to Maximize Your Conference Content to distribute and create awesome content.

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